Write less. Get more done. Be the best in the office, AND get your time back.

If you haven’t learned the key steps to Write Better Emails, then…

Those emails are WASTING YOUR TIME.

  • You’re sending WAY TOO MANY nudges and chase-up emails
  • You’re worried about tone (don’t want to sound like a douche)
  • You get stuck in all the detail and end up writing a novel
  • You’re sick to death of chasing people who don’t reply
  • You repeat yourself multiple times before people actually do their actions
  • Or maybe you’re just terrified of what people will think. How you’ll sound. That you’ll look less professional or less intelligent or less ANYTHING you want/need to be at work

You’re way too smart to keep wasting time on ineffective emails.

You know there’s GOT to be a better way. You’re sure you could be writing those emails better. Faster. More purposefully. More EFFECTIVELY. You just haven’t known how. Until NOW.

I want you to imagine how different your day would be if you spend ONE HOUR LESS in your inbox. Imagine hitting send on an email and getting a reply within minutes. Imagine NOT having to chase up that client for those documents. Imagine being able to deliver the hardest messages. Fast. With confidence.

I read aaaaaaall kinds of advice about how to write better emails. Grammarly has about 50 blogs on it. All of them try to teach you how to be a wordsmith, and sculpt more prose. But you’re not a freaking author. You’re not writing novels. That advice PISSES ME OFF because it will slow you down.

You do not need to learn how to be a wordsmith.

They also tell you you can choose just the right words to get just the right tone. But that relies on people reading your email word for word which they WON’T. And it completely ignores everything we know about neurolinguistics and emotional leakage (sounds messy. And it is.) because the more words you use, the more people will think they can read between the lines and pick up on some subtle tone or emotion which may or may not exist but it’s out of your control.

You do not need to learn how to choose just the right words.

You just need some simple steps to follow, every time.

Steps that work because we know how readers behave, and we know how to use neuroscience to influence that behaviour. It’s that simple.

Write less. Get results.

By the end of this course, you’ll MASTER:

  • Subject lines – that prime real estate in someone’s inbox where the conversation actually starts but you’re putting dumb things like “Scan Data from FX-9E9734” (insert face-palm emoji here)
  • Greetings – you think you know how to say hi. You don’t.
  • How to sign off – (see above)
  • How not to sound like a douche
  • Structure so your reader can skim-read (because they will, whether you like it or not)

By the end of this course, you’ll know how to:

  • Write an email FAST
  • Get a better, faster response to every email
  • Deliver even the hardest messages
  • Get your reader to take action. YES! That means they’ll do the stuff you need them to do!
  • Influence your reader by getting certain parts of their brain to light up
  • Structure emails (and any other communication) so that you’re seen as competent, efficient, and oh-so-smart. PLUS you’ll learn the spychology and neuroscience behind why it works
  • Impress the shit outta your boss


I literally had someone tell me recently that after a year of using these emails she stopped because she felt so manipulative. Everyone was replying. Everyone was saying yes to things she asked for. Everyone was sending her the stuff she needed. She felt like she had an unfair advantage!


Let’s get that unfair advantage, shall we?

What you get and how it works:


10 punchy videos

Watch them all in one short sharp hit, or work through them as you feel like it. Like when you’re feeling stabby and need to get your mind off John the office dickhead. Or when you want to email that client and say career-ending things. Or instead of eating on a coffee-break cos you’re doing intermittent fasting (and how did the day get so loooooooong?).


A step-by-step guide to writing even the trickiest emails

Like the NO email.

Or the push-back email.

Or the let-them-down-gently email.

Or the yes-fine-I-still-don’t-like-you-but-look-at-me-being-civil-like-a-boss-anyway email.

Or the read-my-lips-while-I-speak-slowly-these-are-not-hard-instructions-but-you’ll-get-them-wrong-anyway email.

Or the you’re-up-the-foodchain-from-me-but-I-still-need-you-to-hear-that-you’re-wrong email.

Or just your standard I-need-you-to-do-this-thing-but-I-don’t-want-to-sound-like-an-ass email.

I’ll give you 10 steps to follow. That’s just so you can learn the process. Once you’ve used it a few times, it gets easy. Like, next-level easy. Like “pitch for and win $60k work in a 3-minute email” easy. I’m not exaggerating. That’s literally how I run my business. 


Downloadable PDF resources so you have reference examples

  • To get the magic of these emails you need to SEE and FEEL how they work
  • Check back any time so you can follow the examples until you’re comfortable
  • Heck, print them out and keep them beside your keyboard, if you want.

Confidence. And speed. I’m not kidding. 

The way you’ll rock through your emails now will be mind-blowing. You’ll write FAST with next-level confidence. No more reading and re-reading your emails before you hit SEND with a cold sweat on your brow. Your clients/manager/colleagues/stakeholders/whoever you’re emailing will see a person who doesn’t muck around, knows their shit, can be trusted to be efficient and up-front, and basically is the epitome of all things professional.

I’ve known people to get promotions and raises because of these emails.

Want some of that?

Who’s Shelly?

Shelly Davies is a rockstar business writer, trainer, and keynote speaker.  She’s here to remind big companies and government agencies drowning in corporate jargon that plain language will get you better results – every. single. time. And she’s been doing it for decades now.

Based in New Zealand, she loves nothing more than using her rockstar-level magnetism to: 

  • work a room full of strangers who don’t want to be there (and think they have better places to be)
  • un-train them from most of what they’ve learned about writing and end up having discussions on empathy, vulnerability, courage, authenticity 
  • and have them leave the room saying it’s the best training they’ve ever done.

Because, as it turns out, business writing is more about being courageously transparent than it is about having an impressive vocab or where the f*ck to put a semi-colon.  Also true for life. When we choose to operate with authenticity, integrity, and courage, both our writing and our lives achieve the outcomes we’re craving. Because it’s never been worth your time to pursue bland, boring, or already been done.


  • 5 star review  A great trainer full of expert, usable ideas. I love the motivational/training emails. So practical, useful...and funny. They always contain a good message I can put into practice. Keep them coming Shelly it's a great way to cement those ideas.

    thumb Jill Steadman Read

    5 star review  Shelly's Plain English Writing course was both hugely relevant and enjoyable. I learned so many tips and skills that I immediately applied to my work. I'd definitely recommend the course!

    thumb Jennifer Blair
  • 5 star review  Had the best time learning with Shelly, she is the best! A++++

    thumb Freddie Aitchison

    5 star review  Shelly is an amazing Facilitator! I enjoyed the workshop with her, it was fun and informative. I learned a lot, I can't wait to write my next email 🙂

    thumb Ashley Mcleod
  • 5 star review  Really enjoyed participating in your writing workship Shelley was bummed that i couldnt make it to the second one, but thank you, was very valuable and informative, nga mihi

    thumb Cheryl Armstrong

    5 star review  Shelly your a rock star. Your presentation and business cards covered your whole Ahua. Fantastic presenter in all areas and you taught me a lot behind the kaupapa of Emails. You are one awesome lady with so much to offer to so many business's.

    thumb Judith Tule
  • 5 star review  Tino Sharp Wahine - The content, Style delivered and the practicality makes this one of the most useful training session I have attended.

    thumb Callie Corrigan

    5 star review  Shelly is a compelling storyteller with a talent for making you “get it”. She’s human, relatable, and honest, always. I’d definitely recommend Shelly as a coach. I know I’ve learned a lot from her!

    thumb Katie Haggath


(Interested in this course as a corporate solution? Contact me for a bulk discount.)


US 197

Quick and easy

one-time payment

  • 10 short sharp videos you can watch in one hit or a few minutes each day
  • step by step instructions you can apply immediately
  • a never-fail formula to apply to EVERY KIND of email
  • downloadable PDF examples of emails that work like magic
  • increased productivity and a reputation for getting shit done!
US 55 x 4

Slow and gentle

weekly instalments

  • 10 short sharp videos you can watch in one hit or a few minutes each day
  • step by step instructions you can apply immediately
  • a never-fail formula to apply to EVERY KIND of email
  • downloadable PDF examples of emails that work like magic
  • increased productivity and a reputation for getting shit done!
Sign up with instalments